We're headed down to Myrtle in a couple of weeks. We're staying at the
Paradise Resort which is almost at the very southern end of the strip (ie. Ocean Blvd.)....I guess that would make us "riffraff".

It's the second time we've stayed there, and it's a little older hotel, but it's still pretty nice and it's very family friendly. It's oceanfront, has a pretty good size pool, a kiddy pool, lazy river, yada yada yada. The last time we went with some friends and we shared a 2-bedroom condo, but this time we're just getting a regular oceanfront double room for us and the kids. You can also walk to the restaurant in the hotel next door and get a pretty snazzy breakfast buffet.
I've also stayed at the
Compass Cove which, again, is older, but also nice. The amenities are nicer at Compass Cove than at Paradise, but it's a huge hotel, so getting to the beach or the pool can be a pain in the ass if you're hauling kids, chairs, beach toys, etc. I've got some friends that recently stayed at the
Ocean Reef and they all really liked it. They've got a really sweet kiddy pool that your kids would probably love.